About Us
Our Story
Designfully Curated LLC is a fashion house comprised of two brands: Gena Penn and Actively Amazing. We are driven by a shared purpose to help women feel and look amazing. Our love is designing and curating beautifully constructed statement pieces for a woman’s important life events and activities.
It's all in a name!
Designfully
Design is our top priority: the quality, construction (and yes! the brand) of the pieces we sell. Intentionality matters, which is evident in the fabric, finishes and features of every item we carry.
Curated
We offer a wide array of fashionable collections to help our customers curate looks to fit their personal styles whether its effortlessly elegant, artsy or edgy. It's all about how you define your look to feel and present your best self to the world.
Our Brands
Gena Penn is our luxury, Italian-made designer shoe brand, featuring a collection that takes you from your workout and work to the weekend. The Gena Penn brand embodies creativity and comfort. Expressed through bold, whimsical style, the luxury brand effortlessly bridges the gap between aspiration and practicality to define modern luxury. With three inaugural collections, Gena Penn is pioneering new ideas about luxury footwear and making an indelible impact on contemporary fashion.
Actively Amazing is an active lifestyle brand that sells high-performance athletic apparel, sneakers, supplements and more for women on a journey to physical fitness. We specialize in stylish activewear for yoga, weight training, swimming, and running, with something for every activity and every body.
